Full-stack email marketing for service-based businesses
Turn website visitors into people who are ready to buy - without lifting a finger.
I create automated 5-day educational email courses for you to showcase your expertise, build your email list without relying on social media algorithms, and convert website visitors into paying customers. Your email list is the one audience you actually own. No algorithm decides whether your next launch reaches them.
What is an email course?
An educational email course is a short sequence of automated emails (usually five lessons delivered over five days) that teaches your audience a specific skill, completely free. Someone visits your website, signs up (joining your mailing list in the process), and each day an email lands in their inbox with a practical lesson. By the time they reach the end, they trust you, they've learned something, they're on your list, and they're ready to hear about your paid offer. It's one of the most effective free lead magnets a business can have – written in your voice, built around your own words, and I take care of the whole thing for you.
Why me?
I've spent over a decade working for broadcasters and global brands including Investigation Discovery, Disney+, and Abercrombie & Kent – across TV and digital. That background means knowing how to take complex, specialist knowledge and turn it into content that holds attention and moves people to act.
The problems you have regarding email courses:
You don't have time to create one
Writing a structured email course takes significant time you don't have
Without a clear process, it's easy to lose momentum before it's done
I own the entire project, researching and writing everything, while you focus on what you like to do best
You wouldn't know how to make it convert
You know your subject. Email strategy is a different skill.
Without the right sequencing and calls to action, a free course gives away content without moving anyone toward a purchase.
I build that conversion pathway in from the start
It might not reflect your voice or expertise well
When writing your own course you might undersell yourself, or pitch the content at the wrong level
I interview you and write in your voice - keeping as many of your own words as possible
A written email course has to do the teaching, hold the attention, and anticipate confusion before it happens - all without you in the room. Building that in is a skill, and it's the problem this service is designed to solve.
The process
Seven steps, start to finish.
1. Intake Form
You fill out a questionnaire before we speak. It covers your topic, your audience, and what you want subscribers to walk away knowing. This lets me come to our call prepared, so we spend the time on strategy rather than basics.
2. Discovery Call
We talk through your course in depth – your audience, your teaching style, and what success looks like for you. If we’re a good fit, I'll send across a proposal and contract. A 50% deposit secures your place in my schedule and starts the clock.
3. Course Blueprint
Before I write a single word, I map the full five-day arc – what each email teaches, how the sequence builds, and exactly where and how your paid course is introduced. You sign off on the structure before any writing begins.
4. First Draft
All six emails (the welcome email and five lessons) and your landing page or opt-in form copy, delivered within five working days of your blueprint approval (depending on availability). The remaining 50% is due on delivery. Two rounds of revisions are included.
5. Revisions
With two rounds of revisions, I refine the email course until it sounds like you and teaches just what your subscribers need.
6. Go Live
I load everything directly into your email platform and set up the automation sequence, ready to go live. All I need is access to your account. You get a working, fully automated course without going near the backend.
7. Performance Report
After 60 days, I review your the metrics that tell you what's working, and send you a written breakdown of what the data shows. Where a copy tweak will fix something, I'll rewrite it at no extra charge. Where the fix is structural (a sequencing issue, a weak call to action, a landing page that isn't converting) I'll tell you exactly what to change and why. If anything warrants a conversation, we'll jump on a call.
This report is contingent on you sharing your analytics – either by granting me access to your email platform or sending screenshots by an agreed date. If the data doesn't reach me, the report can't happen. I'll send a reminder when the window approaches so nothing slips through.
Deliverables
Everything included. Ready to publish immediately.
Six fully written emails: one welcome email plus five lessons, each with clear teaching, practical takeaways, and a lead-in to the next day
Landing page or opt-in form copy: whichever fits where you are
Course blueprint: a signed-off outline of all five days before any writing begins
Subject lines and preview text: written to earn opens
Two rounds of revisions: until it sounds like you
Full platform set-up: loaded, automated, and tested end-to-end
60-day performance report: open rates, click-throughs, and drop-off points, with small copy fixes included where needed
What does it cost?
To build out case studies in this area, I'm taking on a small number of projects at below the standard £750 rate. You get the full service at a lower price; I get a case study. Get in touch to find out if any slots are still available.
Why email?
Audience Ownership
Your email list belongs to you, not to a platform that can change its terms overnight. Social media platforms can change their algorithms overnight. No algorithm decides whether your subscribers see your next course launch. Everyone on that list chose to be there.
Always-On Automation
Once the sequence is live, every new subscriber automatically receives all five lessons – without you doing a thing. Your course works while you do.
Touchpoints Before the Ask
Five emails before the ask. Each one builds the case that you know what you're talking about.
Built-In List Growth
Once your course is live, every sign-up point keeps adding people to your list, whether you're actively promoting it or not
Sample work
Frequently Asked Questions: Email courses
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You can use AI to produce words. What it can't do is extract your specific teaching voice from a conversation, design a conversion sequence built around your particular audience and paid offer, or tell you when the content is pitched at the wrong level. An AI-written course tends to read like one. This doesn't.
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A general copywriter understands persuasion. This service combines that with an understanding of how educational content needs to be sequenced – how to build trust across five days, how to warm a reader toward a purchase without it feeling like a sales funnel. Most copywriters don't think in lessons. This service does.
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One completed intake form and one hour of your time on a discovery call. Everything else – the research, the writing, the sequencing, the landing page or opt-in form – is handled for you.
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Two full rounds of revisions are included as standard. In practice, the intake form and discovery call mean the first draft is usually closer than clients expect.
Contact me regarding email marketing:
Fill in the intake form that’s below. It covers your teaching style, your subscribers, and the paid course you want to lead people toward. It's more detailed than a typical contact form – that's deliberate. The more I know before we speak, the more useful the call will be.
Once I've read the form, I'll be in touch to arrange a free Zoom call. If it's a good fit, your email course could be live and building your list within a few weeks.