Full-stack email marketing for film and photography educators
Turn website visitors into paying students — without lifting a finger
I create automated 5-day educational email courses for you to showcase your expertise, build your email list without relying on social media algorithms, and convert website visitors into paying students. Your email list is the one audience you actually own. No algorithm decides whether your next launch reaches them.
I know this industry because I've worked in it. I've spent over a decade working with broadcasters and global brands including Investigation Discovery, Disney+, and Abercrombie & Kent — working alongside camera operators and photographers, and getting behind the lens myself. I understand what creative students actually want from a course, and more importantly, I understand email strategy, educational sequencing, and what turns a free lesson into a paid enrolment. That background is what makes this service different — your course is written by someone who understands your world, not just your inbox.
An educational email course is a short sequence of automated emails — usually five lessons delivered over five days — that teaches your audience a specific skill, completely free. Someone visits your website, signs up, and each day an email lands in their inbox with a practical lesson. By the time they reach the end, they trust you, they've learned something, and they're ready to hear about your paid course. It's the most effective free offer a creative educator can have — and I build the whole thing for you.
From first-time visitor to paying student - without a single sales pitch
The problems you, a film or photography educator, have regarding email courses:
You don't have time to create one
Writing a structured email course takes significant time you don't have
Without a clear process, it's easy to lose momentum before it's done
I own the entire project, researching, writing, and sequencing everything while you focus on your actual teaching work
You wouldn't know how to make it convert
You know your subject, but not email strategy
Without the right calls to action, sequencing, and content pitched at what your prospective students are actually searching for, a free course just gives away content without turning readers into paying students
I build that conversion pathway in from the start
It might not reflect your voice or expertise well
When writing your own course you might undersell yourself, or pitch the content at the wrong level
I interview you, extract your best insights, and write in your voice — making you sound like the expert you are
In a classroom you can read the room, slow down, answer questions. A written email course has to anticipate confusion before it happens — without you there to fill the gaps. That's where I come in.
What I do
Everything — from blank page to launch-ready. I handle the full build. You share your expertise in a single conversation. I do the rest.
Lesson Mapping: Every course starts with structure. I design a five-day sequence that builds logically — each email leaving students informed, eager for the next lesson, and warmer toward buying your paid course.
Email Ghostwriting: I write every email in your voice — studying your existing content to match the way you naturally explain things. Real, practical lessons with no fluff or filler. Content your students will thank you for.
Landing Page Copy: Your course needs a page that converts curious visitors into subscribers. I write copy that communicates the value of your free course and grows your list on autopilot.
Course-to-Paid Pathway: Each email is built to do double duty: deliver genuine value and create desire for your premium offering. The final email makes a natural, non-pushy offer — and everything arrives formatted and ready to drop straight into your email platform.
The process
From your brain to their inbox in seven steps.
1. Intake Form
You fill out a questionnaire before we speak. It covers your topic, your audience, and what you want students to walk away knowing. This lets me come to our call prepared, so we spend the time on strategy rather than basics.
2. Discovery Call
We talk through your course in depth — your audience, your teaching style, and what success looks like for you. If we’re a good fit, I'll send across a proposal and contract. A 50% deposit secures your place in my schedule and starts the clock.
3. Course Blueprint
Before I write a single word, I map the full five-day arc — what each email teaches, how the sequence builds, and exactly where and how your paid course is introduced. You sign off on the structure before any writing begins, so there's nowhere for the work to go wrong.
4. First Draft
All six emails (the welcome email and five lessons) and your landing page or opt-in form copy, delivered within five working days of your blueprint approval (depending on availability). The remaining 50% is due on delivery. Two rounds of revisions are included.
5. Revisions
With two rounds of revisions, I refine the email course until it sounds like you and teaches just what your students need.
6. Go Live
You load the copy into your email platform, set up the automation sequence, and launch. As an optional extra, I can do this for you - as long as you’re willing to grant me access to your email platform. Just get in touch when you’re ready, and we’ll agree a price.
7. Performance Report
After 60 days, I review your open rates, click-throughs, and drop-off points and send you a written breakdown of what the data shows. Where a copy tweak will fix something, I'll rewrite it at no extra charge. Where the fix is structural (a sequencing issue, a weak call to action, a landing page that isn't converting) I'll tell you exactly what to change and why. If anything warrants a conversation, we'll jump on a call.
This report is contingent on you sharing your analytics — either by granting me access to your email platform or sending screenshots by an agreed date. If the data doesn't reach me, the report can't happen. I'll send a reminder when the window approaches so nothing slips through.
Deliverables
Everything included. Ready to publish immediately.
📩 Six Fully Written Emails — One Welcome + Five Lessons
Your sequence opens with a Day 0 welcome email that confirms the signup, sets expectations, and previews what's coming. The five lesson emails that follow each deliver a standalone lesson with clear teaching, practical takeaways, and a natural lead-in to the next day.
📄 Landing Page Copy or Opt-In Form Copy
Some educators need a full page built from scratch — one that communicates who the course is for, what they'll learn, and why signing up is worth it. Others already have that page and just need a focused opt-in form to sit on it. Either way, I'll write whichever version fits where you are.
📐 Course Blueprint
A mapped outline of all five days — what each email teaches and how the arc builds toward your paid offer.
🎯Paid Course Bridge
Every email is written to deliver genuine value and quietly build desire for what comes next. By the time your final email makes the ask, students aren't being sold to — they're asking where to sign up.
✏️ Subject Lines & Preview Text
Carefully written subject lines for the welcome email and each of the five lesson emails — designed to earn opens without resorting to clickbait or exaggeration.
🔄 Revision Rounds
Two rounds of revisions are included as standard, so the final product sounds like you.
📊 60-Day Performance Report
Written breakdowns of your open rates, click-throughs, and drop-off points — with small copy fixes included where needed.
What does it cost?
While I build my first case studies, I'm offering a small number of courses at a reduced rate. The first project is £350. The next two are £500. After that, the standard rate of £750 will apply for my educational email courses.
If you're reading this early, it's worth getting in touch.
Why email?
Audience Ownership
Your email list belongs to you, and cannot be taken from you. Social media platforms can change their algorithms overnight. No algorithm decides whether your subscribers see your next course launch. Every person on that list signed up because of you.
Always-On Automation
Once the sequence is live, every new subscriber automatically receives all five lessons — without you doing a thing. Your course teaches while you're on set.
Touchpoints Before the Ask
Five emails means five chances to demonstrate your expertise before you mention your paid course. Students who finish the sequence already trust you.
Built-In List Growth
Once your course is live, every sign-up point becomes a list-growth engine — working quietly in the background whether you promote it actively or just leave a link in your bio.
Sample work
Email course FAQs
Can't I just use AI to write this?
You can use AI to produce words. What it can't do is extract your specific teaching voice from a conversation, design a conversion sequence built around your particular audience and paid offer, or tell you when the content is pitched at the wrong level. An AI-written course tends to read like one. This doesn't.
How is this different from hiring a general copywriter?
A general copywriter understands persuasion. This service combines that with an understanding of how educational content needs to be sequenced — how to build trust across five days, how to warm a reader toward a purchase without it feeling like a sales funnel. Most copywriters don't think in lessons. This service does.
What do you need from me?
One completed intake form and one hour of your time on a discovery call. Everything else — the research, the writing, the sequencing, the landing page or opt-in form — is handled for you.
What if I'm not happy with the first draft?
Two full rounds of revisions are included as standard. In practice, the intake form and discovery call mean the first draft is usually closer than clients expect.
Contact me regarding email strategy:
Fill in the below intake form. It covers your teaching style, your students, and the paid course you want to lead people toward. It's more detailed than a typical contact form — that's deliberate. The more I know before we speak, the more useful the call will be. Once I've read it, I'll be in touch to arrange a free Zoom call. If it's a good fit, your email course could be live and building your list within a few weeks.