Your Creative Casebook: Turn your best projects into your most peruasive pitch.
I’m a case study writer, specialising in the creative industries. I interview you about the work that you’re proudest of (and if you like, interview the client you made it for) then write the case study that wins more work like it, or the funding to make it.
“A massive thank you to Tom Bomford for bringing our group’s experiences to life! Tom is a pleasure to work with; professional and efficient. Through his brilliant member feedback stories, they’ve perfectly captured the joy, camaraderie, and mental health benefits of our walking group. Tom’s ability to listen, connect, and write in a very engaging way, will no doubt encourage new members to lace up their boots and join us! We highly recommend Tom to any business or voluntary organisation looking for clear, concise, yet sincere summaries of their member feedback.”
Why case studies?
A case study is a compelling story-based article that showcases how you solve a specific problem for your customer. A well-written case study will be engaging, and take your reader on a journey with a beginning, middle and end. Whereas a testimonial is a simple review that comes from a satisfied customer, and while needed, they’re not as powerful or effective at closing sales as a case study. Case studies are more about the transformation you create, rather than just boasting about the quality of your products or service.
Case studies can take the form of emails, articles on your blog or stories on a sales page or website. They help you earn better and higher-paying clients by showcasing your amazing results.
Why me?
It's hard to write about your own work. You're too close to it, and it's tempting to either undersell it or bury the best bits in detail. What you need is someone who understands the industry but can look at your project with fresh eyes.
You just talk me through a completed project, as messily and enthusiastically as you like. I'll spot what's genuinely impressive, find the story, and turn it into clear, compelling, publication-ready copy.
I've spent over a decade in unscripted TV and digital media, interviewing everyone from the families of murder victims to North Sea fishermen. I know how creative projects actually run, from the pitch and the brief to the compromises and the result, and I know how to get people talking about them.
Creativity runs in the family, too. My grandfather was an Oscar-nominated screenwriter and BBC radio producer, and my (now retired) parents were world-leading musicians. I grew up playing myself, reaching grade 8 cello and grade 5 piano, and performing in venues including the Royal Albert Hall.
Choose your package
Add-ons
Add to a Single Story, or to any or all of the stories in your Casebook.
The Single Story
One project, told well.
45-60 minute interview with you or your team (remote or in person)
One case study, 600–1,200 words
Structured around Challenge, Solution and Impact, either clearly signposted or woven into an editorial-style feature
Two rounds of revisions
The Casebook (3)
Three stories, one consistent showcase.
Everything in The Single Story, for three projects
A consistent structure and tone across all three, so they work together as a portfolio
The Casebook (5)
Five stories, one consistent showcase.
Everything in The Single Story, for five projects
A consistent structure and tone across all three, so they work together as a portfolio
Pitch Deck Version
A short, punchy version of your case study (around 150–250 words), plus headline and key stats, ready to drop into decks, proposals and credentials documents.
Your Client’s Voice
An additional 30-minute interview with your client (I handle the scheduling)
Their perspective woven through the piece, plus 3 standalone client pull quotes
Nothing persuades a prospective client like another client explaining why hiring you paid off
Pricing
Please get in touch for the rate card, or share your budget, and I’ll tell you honestly what’s possible.
Get in touch
Tell me about your project, and I'll come back to you within two working days.