Turn your happiest customers into your most persuasive salespeople - for under an hour of your time.
I interview the people whose lives your work has changed, and turn what they tell me into case studies or customer stories that give your next client, donor, funder, or member a reason to say yes.
Portfolio
“A massive thank you to Tom Bomford for bringing our group’s experiences to life! Tom is a pleasure to work with; professional and efficient. Through his brilliant member feedback stories, they’ve perfectly captured the joy, camaraderie, and mental health benefits of our walking group. Tom’s ability to listen, connect, and write in a very engaging way, will no doubt encourage new members to lace up their boots and join us! We highly recommend Tom to any business or voluntary organisation looking for clear, concise, yet sincere summaries of their member feedback.”
The benefits of case studies
A real person speaking honestly about their own experience is more convincing than anything a brand can say about itself.
Whether you call it a case study, a customer success story or a member story, they all do the same thing: replace the vague praise of self-written testimonials with specific, lived experience, drawn out by an expert.
Any organisation that needs to demonstrate real-world impact can use case studies – a success story that turns prospects into clients, a beneficiary story that gives funders the human account behind the numbers, a profile that shows what belonging or working somewhere really feels like, or an impact study that proves a programme changed something.
Why hire me?
Most organisations know their stories are worth telling, but they lack the time and the outside perspective to do something about it. That’s where I come in. I ask the questions, draw out the specifics, and shape the answers into something publishable.
I've spent over a decade in TV documentary, interviewing everyone from families of murder victims to North Sea fishermen. This work has taught me to deeply listen, and follow the conversation where it natural goes -picking up on specific details.
I handle everything from interview to finished piece, so you receive something ready to use — not a transcript that still needs work.
Structure
Every story follows Challenge–Solution–Impact, with proof woven throughout:
Challenge - The problem, in their words. Your next customer reads it and thinks: that's exactly where I am.
Solution - What changed, told through lived experience — not your feature list.
Impact - The line a prospect quotes to a colleague or a donor shares before they give.
How I pull the proof out of an interview
Customers usually describe being happy, not the outcomes. My interviews are built to get past "it was brilliant" and find the proof that gives a story weight: what things looked like before, what they avoided spending, what concretely changed, and what they said when they recommended it to someone else.
Before / After
What did life look like before - how long did things take, what did the old way cost? The before is what makes the after feel real.
"We used to spend half a day on this every week. Now it takes twenty minutes."
Cost avoided
Sometimes the strongest proof is what someone didn't have to spend - in money, time or effort.
"Without this we'd have needed at least two more people in the team."
The specific outcome
Not "I feel better" but what has concretely changed - a figure, a habit, or something they stopped worrying about.
"I haven't thought about it once since. That sounds small but it was taking up real space."
The referral moment
What did they say when they recommended it to someone else, unprompted? That language is the most credible copy you'll ever have.
"I told three other founders about it before I'd even finished the first month."
One story, many places.
A well-structured customer story or case study doesn't belong in just one place. The same interview material can be shaped into multiple formats and sized to the audience, then adapted into whatever formats reach people at each stage of the journey from stranger to loyal customer.
Sales and pitches
The story a salesperson shares when a prospect asks who else you've worked with. Specific, credible, in a customer's own voice.
Investor and funder materials
Customer outcomes are your clearest evidence that what you offer works. A story with a real voice and a case study with a named result are more convincing together than either is alone.
Pull quotes
The two or three lines from the interview that carry the most weight on their own. Formatted for use in sales decks, email footers, or website testimonial slots.
Website
A case study or beneficiary, member, or volunteer story page that gives a visitor the proof they need to take the next step: donating, enquiring, buying, or subscribing.
Grant applications and impact reports
Funders want to know their money is changing lives. A beneficiary story provides the human account; a structured case study provides the evidence. Both belong in a strong application.
Social posts
Two or three posts built around the most quotable moments and the sharpest outcome. Written natively for LinkedIn rather than cut-and-pasted from the long piece, so they read like content, not excerpts.
Short-form version
A condensed version of the story for press releases, PR pitches, or anywhere the full case study is too long. Same structure, same proof. Just compressed.
Social and community
A customer or beneficiary story gives you something worth sharing — not a product announcement or a funding update, but a human experience that people engage with and pass on to others who need it.
Real outcomes in a customer's voice outperform invented copy at every stage of a nurture or welcome sequence — especially where someone is deciding whether to commit.
PR and press
The customer's outcome is the news hook. A well-written story can be pitched as a case study, adapted as a byline, or used as the basis of a press release.
Who commissions these?
Charities and non-profits with a fundraising or awareness goal
Beneficiary stories give donors something to connect with. Case studies give trustees and funders something to act on. Member and volunteer profiles show the human side of an organisation that statistics can't.
Companies with a considered sales process
Your prospects take time to decide, and the person you're selling to is often not the person who signs off. A customer story with a real voice and a case study with hard numbers give your team something credible to put in front of everyone in that conversation, not just your main contact.
Growing businesses that need a content library
You have been winning customers and building strong relationships. Now you need the evidence that turns that traction into proof, for your website, your sales team, and anyone who needs to understand what you do.
Businesses entering a new market
When you are trying to win customers who don't know you yet, stories from people who do are your most credible introduction. A case study lowers the barrier with decision-makers; a story lowers it with everyone else.
Coaches, therapists and practitioners
You sell something a prospective client can't try before they buy – a change they have to take on trust. A client story that describes life before and after, in their own words, is the closest thing to proof your work allows.
Membership organisations and clubs
A member story does what a list of benefits cannot. It shows a prospective member what belonging actually feels like, from someone who had no reason to join until they did.
Founders and small marketing teams
You know which customers would make great stories. You just haven't had time to design the interview, make the call, and turn the conversation into something worth publishing in any format.
Investor-backed businesses
Customer stories with real outcomes and case studies with named results are evidence that your product works in the world. A small set of well-crafted pieces can anchor a fundraising conversation more convincingly than a slide full of logos.
Your customers are getting results and having experiences worth talking about. The question is whether that evidence exists in a form anyone else can find and use.
How it works
Four steps from brief to a finished, publication-ready story. You are involved at the start and the end. I handle everything in between, including the conversation with your customer.
1. We agree on the brief
A short call to understand your business, the customer or subject, what they experienced, and what you need the piece to do. We agree on scope and format at this stage -- narrative, structured document, or both -- so the interview is shaped accordingly from the start. Typically 600--800 words for B2C and community audiences; 800--1,200 for B2B.
2. I design the interview
A tailored guide built around your objectives and this specific customer, not a generic question list. Structured to surface the challenge, the turning point, and the result, with prompts designed to find the detail that makes the piece worth reading.
3. I conduct the interview
Remotely by default, in person when it makes sense. I run the conversation, follow the threads that lead somewhere interesting, and do the work of finding the proof. Your customer leaves feeling heard, which matters if you want them to remain an advocate after the story is published.
4. You receive the finished piece or pieces
Delivered within five working days of the interview, structured around Challenge, Solution and Impact, with the proof woven throughout. Publication-ready. Two rounds of revisions is included.
Pricing
Customer success stories, which are very affordable, are priced per story, with discounts for bundles of three or more. Get in touch and I'll send you the full rate card.
If you have a budget in mind, share it, and I'll tell you honestly what's possible within it.
Get in touch
Tell me a little about what you're working on, and I'll come back to you within two working days.